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Color Predicts Personality
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- Parent Category: Advanced News Lessons
- Category: Business Lessons
- Written by Chris Cotter
What color do you prefer? The seemingly innocuous answer may predict your personality, according to a recently developed test. The new test requires but sixty seconds or so to complete, asking takers to order as many as fifteen colored squares in terms of preference. For example, which color do you like the least, black, grey, or white? Much like other personality tests, this one can steer individuals to jobs that match up with their personality profiles. However, the difference lies in the fundamentals of this particular test, as most other tests are verbal and may not translate well to other languages or cultures. The new test, based solely on colors, can be used the world over.
The test has already been administered to more than 750,000 people, including more than 800 famous CEOs. The test predicted that the group of CEOs as a whole was ideally suited for upper-management. Yet surprisingly, many were also similarly suited for careers as social workers, artists, and teachers. They overwhelmingly preferred magenta, red, and yellow compared to the general public at large, which the test indicates as less of a perfectionist, less assertive, and more emotionally stable than average.
As more people take the test, the results will increasingly be refined to better predict personalities. No one as yet knows why or how color can so accurately serve as an indicator, as the answer lies deep within the brain and neuroscience. In the future, there may be alternative uses too, such as detecting psychological disorders or degenerative diseases like dementia. Marketers, advertisers, and other industries that rely on psychology and influence are already exploring methods to effectively use colors to generate favorable responses as well.
Expect to see more about colors and their influence in the near future.
Preview some of the lesson material:
Warm Up: Do you agree or disagree? Why?
- A test can accurately predict personality.
- Personality tests are very important for employers.
- Personality tests are very important for people because it tells them the perfect job.
- CEOs and other leaders tend to have strong, dominant personalities.
- I want to change my personality!
Fragments: Remember how the fragments were used, and complete the sentence from today's article.
- The new test requires but sixty seconds or so to complete, asking takers...
- Much like other personality tests, this one can steer individuals...
- The test has already been administered to more than 750,000 people, including...
- In the future, there may be alternative uses too, such as...
- Expect to see more about colors and...
post-Comprehension: Talk about the following questions in pairs/groups. Remember to support your answers!
- What do you think about personality tests in general? Please explain.
- What do you think about this personality test? Does it really work? Please explain.
- How would you describe your personality?
- What sort of careers would suit your personality? Why do you think so?
- What sort of careers would be unsuitable based on your personality? Why do you think so?
Google Search: Type "personality test" into Google. Look at the websites, and/or read additional articles on this topic. Discuss or write an essay about your findings.
